Major electrical retailer - effective solution required to
improve sales of an underperforming category with
return falling short of potential.
Objective
Improve the shopping environment, making products
more accessible to consumers and increase sales
across a category of 2000 product lines by maintaining
fixtures, ensuring price integrity and reducing stock
discrepancies.
Process
Provide an extension workforce to work alongside store personnel to maintain fixtures, ensure price integrity and reduce stock discrepancies. Merchandise, apply stock control disciplines, implement every product priced policy, produce timely and effective data collection and analysis for continuous improvement.
